The long Tail Theory

The long Tail theory represented by the yellow part in the graph is claimed to be introduced by Chris Anderson, who wrote an article for Wired magazine in October 2004. The long tail concept drew in part from Clay Shirky, who in February 2003 published the essay, "Power Laws, Weblogs and Inequality" that noted that a relative handful of weblogs have many links going into them but "the long tail" of millions of weblogs may have only a handful of links going into them. His theory was well accepted by the internet community. The Amazon.com used that theory to find an explanation (excuse) to their stock holders. Even that the company doesn’t make money some people still believe that it will... One of Amazon’s employee described the Long Tail as "We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday." So …what is this long tail? From that description it seems a new synthetic drug developed by the new generation of internet nerds.

However after deeply and painful research, the long tail can be finally explained. It consists of an attraction force that is known since the beginning of the humanity. This force is usually used by the females to persuade the males to do stupid thinks like… go shopping, buy new cars, get married… The long tail force was smartly used by advertising companies after the end of the 1940’s, when the bikini was discovered by the engineer Louis Reard. But the power of the long tail was really discover by the unscrupulous beers companies that use the unfair force to push their products to the poor male population….